GM Differentiates Customer Experience with Groundbreaking Service Improvements, Setting a New Standard in Automotive Excellence

2024-02-22

Back

On February 21, General Motors convened the 2024 Service Network Conference with approximately 350 representatives from Chevrolet, GMC and ACDelco service networks nationwide. During the event, GM announced its commitment to delivering a distinct customer experience and service enhancements through groundbreaking improvements in 2024.

The conference, conducted at GM Korea's Bupyeong headquarters, was also attended by GM’s Korean Operations President and CEO Hector Villarreal; Vice President of Vehicle Sales, Service and Marketing Gustavo Colossi; GM International Aftersales Service Director William Henrie; and other company executives.

Representatives from the nationwide service networks shared their development goals for 2024 to achieve revolutionary service improvements. They discussed various service enhancement strategies, such as the latest industry service trends and customer satisfaction strategies. Participants resolved to strengthen the service status of the Chevrolet, GMC and ACDelco brands through GM's distinct service offerings with cooperation and mutual growth.

In addition, an awards ceremony honored the top 16 service centers in the service operation and customer satisfaction sectors. During the conference, time was also allocated for experienced representatives to share their outstanding network know-how. Based on the feedback, GM plans to devise follow-up measures to enhance customer satisfaction.

"Through this conference, we aim to enhance our service standards and further align it with the excellence associated with GM vehicles,” said Villarreal. “Our goal is to elevate customer experience and foster service innovation across our networks in Korea. This is in line with GM's core value of putting our customers at the center of everything we do, and this year we are further dedicating ourselves to taking customer service quality to new heights."

"In the intensely competitive local market, it is crucial not only to uphold our high product standards but also to offer distinct service capabilities that are unique to GM," added Colossi. "We are committed to enhancing customer satisfaction and service excellence by implementing various initiatives within our service network, ensuring that customers can access prompt and convenient service no matter their location."

During a media briefing earlier this month, GM announced plans to strengthen its position in the domestic market by enhancing its unique customer experience in sales and service throughout the year.

GM plans to release four new models in the domestic market in 2024, including the Chevrolet Colorado and Ultium-based electric vehicles. Primarily focusing on innovative improvements in service, the company aims to open the Seoul Service Center in July to provide a one-stop premium service experience encompassing products, purchasing and service, all in a single location.

Furthermore, GM plans to launch the OnStar global connectivity service in the Korean market to expand the customer experience. Additionally, the company aims to broaden the scope of parts sales service through ACDelco to include domestic brands. This is part of its focus on solidifying its position in the domestic market by offering a customer experience that only GM can provide, while catering to customers seeking an authentic American product experience and new lifestyle.

ABOUT GENERAL MOTORS

General Motors is a global company focused on advancing an all-electric future that is inclusive and accessible to all. At the heart of this strategy is the Ultium battery platform, which powers everything from mass-market to high-performance vehicles. General Motors, its subsidiaries and its joint venture entities sell vehicles under the Chevrolet, Buick, GMC, Cadillac, Baojun and Wuling brands. More information on the company and its subsidiaries, including OnStar, a global leader in vehicle safety and security services, can be found at www.gm.com.

GM operates production and sales operations and an engineering center in Korea, which were established in 2002 and 2019 respectively. GM’s Korean Operations have about 12,000 employees. In 2023, GM’s Korean Operations sold 38,755 units in Korea and exported 429,304 finished vehicles around the world.

ABOUT CHEVROLET

Founded in 1911 in Detroit, Chevrolet is now one of the world's largest car brands. Chevrolet models include electric and fuel-efficient vehicles that feature engaging performance, design that makes the heart beat, passive and active safety features and easy-to-use technology, all at a value. Launched in 2011 in Korea, Chevrolet sells the Trax Crossover, The New Trailblazer, Equinox, Traverse, Tahoe and Colorado. More information on Chevrolet models can be found at www.chevrolet.co.kr.

ABOUT GMC

Founded in 1902, GMC is an American premium brand specializing in pickups and SUVs. GMC now sells in a dozen countries across the world, including the U.S., where the demand for pickup trucks is the largest. Its pickup trucks and SUVs have excellent quality and design and abundant convenience specifications that differentiate them from other popular models. Additional information on GMC can be found on its website (www.gmckorea.co.kr).

ABOUT ACDelco

ACDelco is the exclusive original equipment parts brand for General Motors brands, as well as a provider of aftermarket parts and lubricants for most Asian, European and American brands. With a century of history behind it and nearly 90,000 parts across 37 product lines, ACDelco is the preferred choice of professional technicians in more than 100 countries. To find an ACDelco Service Center or an ACDelco parts dealer in your area visit www.acdelco.co.kr/gmk.

CONTACTS

General Motors Media Communications

Byeongsoo Kim byeongsoo.kim@gm.com (010-3283-8617)

Seungyoon Ryu seungyoon.ryu@gm.com (010-5428-8493)

Sooyoung Kim  sooyoung.kim@gm.com (010-5138-8535)

NPR Intercommunications

Youngseok Park yspark@nprcom.co.kr (010-8510-1206)

Eunseok Jang     esjang@nprcom.co.kr (010-9687-9105)

Jongseok Kim    jskim@nprcom.co.kr (010-3927-1021)

WEBSITE

https://media.gm.com/media/kr/ko/chevrolet/home.html